1 / Arrival & player cards
Confirm guest selection, access needs and group letter without public personal-data displays.
2 check-in hosts. Enter from the south. Check in, then move west to the SPF bar; keep the 2m approach clear.
01 / The invitation
The SPF
Invitational.
Your court. Your sunshine.
A welcoming tennis social for first serves, good company and a little courtside SPF.
48 GUESTS · TWO COURTS · ONE GOOD MORNING
Independent speculative concept. Not commissioned by or affiliated with Supergoop!
02 / The intention
Make sun care part of the social ritual.
48 invited adults: 24 playing guests and 24 social guests. Curious beginners, casual players and friends who would rather stay courtside. No tennis experience required; playing is always optional.
Introduce sunscreen in a setting built around being outdoors together: an easy arrival ritual, accessible sampling and a comfortable place to pause. The invitation is to participate, not perform.
24PLAYING GUESTS
Six groups of four
Six groups of four
24SOCIAL GUESTS
An equally complete experience
An equally complete experience
03HOURS TOGETHER
08:00–11:00, proposed local time
08:00–11:00, proposed local time
03 / The guest experience
Everyone gets
an invitation.
From the RSVP to the final thank-you, guests choose how they join in.
- 01
RSVP your way
Choose player or social guest. Share experience, access needs and dietary requirements privately; opt into photography separately.
- 02
Meet at the club
A host checks you in, hands over your player or social card and introduces the shaded sampling station.
- 03
Find your group
A short orientation explains the route, court etiquette, breaks and group assignments. Hosts demonstrate the basics.
- 04
Play. Or simply stay.
Rotate through a clinic and casual doubles, or enjoy the lounge, player-card personalization and portraits.
- 05
Leave on a high
Gather for lighthearted awards, collect your belongings and receive an optional feedback link.
Player capacity is capped at 24. Social places do not convert to on-court places without a host-confirmed vacancy and briefing. Guests may leave play at any time.
04 / The site
A place for play.
Room to pause.
Two courts with separate clear run-off. All event furniture, sampling and spectators stay beyond the playing envelopes.
N ↑SELECT A NUMBER TO EXPLORE
Arrival & player cards
Confirm guest selection, access needs and group letter without public personal-data displays.
- People
- 2 check-in hosts
- Movement
- Enter from the south. Check in, then move west to the SPF bar; keep the 2m approach clear.
23.77 × 10.97mDoubles playing area per court
18.29 × 36.57mProposed clear envelope per court
2m clearProposed continuous guest route
Singles lines: 8.23m apart. Service lines: 6.40m from the net. Net height: 0.914m at center, 1.07m at posts. Allow 6.40m behind baselines and 3.66m beyond doubles sidelines. Clubhouse roof omitted in the overhead view to show seating. Venue survey and approval required; illustration is not a construction drawing.
Every station, at a glance
2 / The SPF bar
Optional, hygienic product discovery in shade, with current pack directions available.
2 sampling hosts. After check-in, collect an individual sample. Return via the off-court route whenever needed; never queue in a court gate.
3 / The oversized chair
A ground-level portrait backdrop with a sealed front and no guest climbing.
1 photographer; production crew manages the short queue. Southwest terrace, entirely beyond the court envelopes. A clear level foreground accommodates seated and standing portraits.
4 / Court 01 / beginner clinic
Four guests practice grip, gentle rallying and a first serve with an instructor.
1 instructor + 1 court host. Host admits only the assigned group of four via the south gate. Previous group exits before the next group enters.
5 / Court 02 / casual doubles
Four guests play two versus two, with short rallies and friendly scoring.
1 court host. One assigned group at a time. Hosts stop play for retrieval or assistance. No spectator seating within run-off.
6 / The shaded clubhouse
Refreshments, water, card personalization and an equally complete non-playing experience.
2 hospitality hosts; event lead circulates. Reach via the protected central path. 48 guest seats under fixed cover; 40 guests off court during rotations and all 48 during breaks.
05 / The programming
Love the game.
Lose the pressure.
Each player gets a 15-minute clinic and 15 minutes of doubles. Four guests per court, with five-minute changeovers and a shared shaded break.
08:00 / ARRIVE11:00 / DEPART
Welcome to the club
48 guests arrive in shade: check-in, player cards and optional sunscreen sampling. Late arrivals receive a separate briefing and may join only their own group’s next assigned session; no extra players enter a full court.
The court rotation
| Session | Time | Court 01 / clinic | Court 02 / doubles | Off court |
|---|---|---|---|---|
| 01 | 08:30–08:45 | Group A · 4 | Group B · 4 | C, D, E, F + social guests |
| 02 | 08:50–09:05 | Group C · 4 | Group D · 4 | A, B, E, F + social guests |
| 03 | 09:10–09:25 | Group E · 4 | Group F · 4 | A, B, C, D + social guests |
| 04 | 09:40–09:55 | Group B · 4 | Group A · 4 | C, D, E, F + social guests |
| 05 | 10:00–10:15 | Group D · 4 | Group C · 4 | A, B, E, F + social guests |
| 06 | 10:20–10:35 | Group F · 4 | Group E · 4 | A, B, C, D + social guests |
A, C and E are assigned clinic-first places for complete beginners. B, D and F are comfortable with a short, host-supported doubles session before their clinic; confirm confidence during RSVP. All players receive the orientation demonstration. No guest is assigned to both courts at once.
The complete three hours
08:00–08:20
Welcome to the club. 48 guests arrive in shade: check-in, player cards and optional sunscreen sampling. Late arrivals receive a separate briefing and may join only their own group’s next assigned session; no extra players enter a full court.
08:20–08:30
Hosted orientation. All guests meet their hosts. Court etiquette, basic strokes, access routes and the sun/heat plan are explained. Social guests choose their own pace.
08:30–08:45
Rotation 1. Court 01: Group A, beginner clinic. Court 02: Group B, casual doubles. The other 16 players join 24 social guests off court.
08:45–08:50
Clear, reset, welcome. Hosts exit the previous groups, retrieve equipment and admit the next groups. No play during the five-minute changeover.
08:50–09:05
Rotation 2. Court 01: Group C, beginner clinic. Court 02: Group D, casual doubles. The other 16 players join 24 social guests off court.
09:05–09:10
Clear, reset, welcome. Hosts exit the previous groups, retrieve equipment and admit the next groups. No play during the five-minute changeover.
09:10–09:25
Rotation 3. Court 01: Group E, beginner clinic. Court 02: Group F, casual doubles. The other 16 players join 24 social guests off court.
09:25–09:40
Shared shaded break. All 48 guests regroup in the clubhouse for water, rest and an optional return to the SPF bar. Courts remain empty.
09:40–09:55
Rotation 4. Court 01: Group B, beginner clinic. Court 02: Group A, casual doubles. The other 16 players join 24 social guests off court.
09:55–10:00
Clear, reset, welcome. Hosts exit the previous groups, retrieve equipment and admit the next groups. No play during the five-minute changeover.
10:00–10:15
Rotation 5. Court 01: Group D, beginner clinic. Court 02: Group C, casual doubles. The other 16 players join 24 social guests off court.
10:15–10:20
Clear, reset, welcome. Hosts exit the previous groups, retrieve equipment and admit the next groups. No play during the five-minute changeover.
10:20–10:35
Rotation 6. Court 01: Group F, beginner clinic. Court 02: Group E, casual doubles. The other 16 players join 24 social guests off court.
10:35–10:45
Cool down & portraits. Courts close. Players return to shade, guests finish portraits and hosts prepare the informal awards.
10:45–11:00
A little love for everyone. Playful awards for encouragement, team spirit and first serves. Thank guests and close at 11:00.
06 / Courtside rituals
Good company.
Thoughtful courtside details.
Meet at the SPF bar.
Optional sampling at arrival and between activities. Keep stock shaded, use hygienic individual dispensing and retain current packaging and directions at the station.
The big-chair moment.
A playful change of scale. Portraits happen on the ground, with no guest access to the elevated seat. Ballast, structure and queue positions require venue approval.
A proper place to pause.
Water, light refreshments, dietary labels and 48 seats under fixed cover. Social guests personalize cards, meet friends and join every shared moment.
07 / The printed matter
Your name.
On the guest list.
An invitation, a player card and a pocket program. One visual language, useful at every step.
You’re invited
to a little
court time.
THE SPF INVITATIONAL
08:00–11:00
Date & Los Angeles venue to be confirmed
PLAYER / SOCIAL GUEST
Proposed invitation · RSVP selection, access & dietary requestsPLAYER No. 01
A
YOUR COURT TIMES
08:30 / Clinic · Court 01
09:40 / Doubles · Court 02
Name __________________
Sample card. Group letter is the reference; no color-only assignments.Play it
your way.
- 08:00 Check-in & SPF bar
- 08:20 Meet your hosts
- 08:30 Rotations begin
- 09:25 Shared shaded break
- 09:40 Rotations resume
- 10:35 Cool down & portraits
- 10:45 Awards & goodbyes
Water, shade and sampling remain available. Ask a host for access support or a change of pace.
Social card variant: no court assignment; same hospitality, portraits and awards.08 / The production
The detail
behind the day.
A proposed planning approach: establish the venue constraints, assign ownership and rehearse the guest experience before opening.
Venue & approvals
Select two adjacent, correctly marked courts with clear run-off, a level accessible route, accessible toilets, potable water, power, shaded seating for 48 and an indoor refuge for all 63 attendees and staff. Confirm capacity, insurance, emergency access and load-in in a site walk.
Surface & installation
Butter yellow is the visual target. Prefer an existing approved finish; if unavailable, retain the venue surface. No temporary paint, decals or loose floor coverings on playing areas. The venue and fabricator approve every off-court installation, ballast and parasol before opening.
Registration & communication
T−21 days: invite with player/social RSVP. T−7: confirm 24 player places, group letters and waitlist. T−2: send arrival map, transport, footwear, sun-care reminders and weather status. Provide a named access contact. T+1: optional feedback and consent-based photo delivery.
Access & participation
Keep a proposed 2m continuous route and clear court gates, with step-free check-in, a lowered sample surface and seated portrait framing. Ask about adaptations before assigning groups. Card-making, hospitality and awards are available to every guest; no one has to play.
From load-in to handback
05:30–07:00
Load-in & setup
Crew and vendors deliver scenic, rentals and stock. Protect existing court surfaces.
07:00–07:30
Inspect & rehearse
Venue, first-aid and production leads clear routes, shade, chair ballast, nets and radios.
07:30–08:00
Team briefing
Assign stations, access requests, photo consent, contingencies and group timing.
08:00–11:00
Guest event
Three-hour program; hosts log counts and flag issues to the event lead.
11:00–11:30
Guest clearance
Account for guests, secure samples and separate strike activity from departures.
11:30–13:30
Strike & handback
Remove installations, sort waste and complete a joint venue condition check.
15 people, clear responsibilities
Event lead
Run of show, decisions, venue liaison and guest communications.
Check-in hosts
Registration, access requests, then lounge support and departure.
Court hosts
One per court: groups, gates, timing and transitions.
Tennis instructor
Beginner clinic, orientation demonstration and adaptations.
Sampling hosts
Shade-based sampling, pack directions and stock tracking.
Hospitality hosts
Refreshments, water, dietary labeling and shade seating.
Photographer
Ground-level portraits and consent-based editorial coverage.
Production crew
Load-in, setup, inspection, portrait queue, resets and strike.
First-aid lead
Heat-plan advice, first aid and emergency liaison.
Staffing allowances include preparation or closeout as applicable; production crew covers the 05:30–13:30 venue window. Event lead and first-aid lead remain reachable by radio. Paid hours are itemized in the budget.
Partners & responsibilities
Venue. Courts, fixed shade, toilets, access, refuge and emergency procedures.
Scenic fabricator. Oversized chair, anti-climb panel, ballast, engineering and removal.
Rental partner. Parasols, tables, seating and accessible service furniture.
Tennis partner. Qualified instructor, rackets, low-compression balls and court hosts.
Sampling supplier. Authorized stock, traceability, hygienic distribution and current labeling.
Catering / photo / print. Dietary-safe refreshments, consent-aware coverage and event collateral.
Weather is a decision,
not a last-minute surprise.
48 hours / decide
The event lead reviews official local forecasts with the venue manager and first-aid lead. Confirm the indoor fallback, vendor cutoffs and the guest communication deadline.
Before opening / approve
The venue manager clears dry, safe courts; the production lead checks installation and parasol limits. The first-aid lead sets the site-specific heat plan. No opening without their sign-off.
During the event / act
Any host can pause play for distress or unsafe conditions. Lightning/thunder, wet or slippery courts, excessive heat under the agreed plan, or wind beyond supplier limits stop outdoor programming. The event lead directs guests to indoor refuge, accounts for groups and communicates changes.
Resume, adapt or postpone
Resume only after venue and first-aid clearance. If safe play cannot return, switch to indoor hospitality, portraits and card-making. If the refuge or conditions are unsuitable, the event lead postpones or ends the event and arranges safe departure.
Exact heat, lightning and wind thresholds must be documented by the venue, first-aid lead and equipment suppliers before invitations are confirmed. No threshold or safe operating limit is invented here.
09 / The budget
Built from
the ground up.
An illustrative bottom-up budget for 48 guests and 15 staff. USD planning estimates only—not vendor quotes or approved spend.
ILLUSTRATIVE TOTAL, INCLUDING 15% CONTINGENCY$35,020
Assumes existing courts, clubhouse shade and indoor refuge.
No court resurfacing or confirmed sponsorship included.
| Item | Quantity / basis | Assumed rate | Subtotal |
|---|---|---|---|
| Creative development & planning | 1 allowance | $2,500 | $2,500 |
| Court hire (2 courts × 8 hours) | 16 court-hours | $150 | $2,400 |
| Clubhouse, fixed shade & indoor refuge | 1 day | $1,800 | $1,800 |
| Portrait chair fabrication & ballast | 1 installation | $4,500 | $4,500 |
| Structural / venue review | 1 allowance | $900 | $900 |
| Freight, load-in equipment & collection | 1 allowance | $1,400 | $1,400 |
| Striped parasols & weighted bases | 6 sets | $150 | $900 |
| Guest seating | 48 chairs | $12 | $576 |
| Hospitality tables | 12 tables | $35 | $420 |
| Staff furniture & storage | 1 allowance | $200 | $200 |
| Accessible counters & sample stations | 1 allowance | $650 | $650 |
| Wayfinding & retro display | 1 package | $800 | $800 |
| Collateral design | 1 package | $1,200 | $1,200 |
| Player cards & programs | 60 sets | $5 | $300 |
| Refreshments (48 guests + 15 staff) | 63 people | $24 | $1,512 |
| Sampling stock / fulfillment | 60 guest-equivalent allowances | $15 | $900 |
| Racket hire | 24 rackets | $12 | $288 |
| Low-compression tennis balls | 48 balls | $2.50 | $120 |
| Event lead | 10 hours (1 × 10h) | $95 | $950 |
| Check-in hosts | 12 hours (2 × 6h) | $32 | $384 |
| Court hosts | 12 hours (2 × 6h) | $45 | $540 |
| Tennis instructor | 6 hours (1 × 6h) | $95 | $570 |
| Sampling hosts | 12 hours (2 × 6h) | $35 | $420 |
| Hospitality hosts | 12 hours (2 × 6h) | $35 | $420 |
| Photographer | 6 hours (1 × 6h) | $125 | $750 |
| Production crew | 24 hours (3 × 8h) | $38 | $912 |
| First-aid lead | 6 hours (1 × 6h) | $90 | $540 |
| Radios & small PA | 1 package | $450 | $450 |
| Insurance & permit allowance | 1 allowance | $950 | $950 |
| Cleaning & waste | 1 allowance | $400 | $400 |
| Tax & service-charge reserve | 1 allowance | $1,800 | $1,800 |
| Planning subtotal | $30,452 | ||
| Contingency / 15%, rounded to nearest dollar | $4,568 | ||
| Illustrative total | $35,020 | ||
Assumptions: local Los Angeles sourcing; one morning event; rental pickup within the venue window; 60 print/sample allowances for 48 guests plus reserve; 63 refreshment covers. Product procurement and sample format require supplier confirmation. The tax/service-charge reserve is provisional, not a tax calculation. Major travel, new court finishes, paid media, talent fees and a full second event date are excluded. Obtain written quotes and cancellation terms before approval; contingency is not a guaranteed rescheduling budget.
10 / The next serve
Measure the welcome.
Then learn from it.
Proposed measures for a future pilot. No event has taken place and no outcomes are claimed.
Attendance
Check-ins against 48 confirmed RSVPs, split by player and social guest.
Participation
Host tallies for clinic and doubles completion; optional activities counted separately.
Sampling engagement
Count accepted samples and voluntary product conversations, without inferring application or protection.
Guest feedback
An optional post-event survey on welcome, comfort, access and interest in attending again; report response count alongside findings.
Your sunshine.
References & design notes
Product packaging and directions checked September 29, 2026. Reconfirm current labeling and stock before any activation. Original Blender models use reconstructed pack styling; approved final artwork and physical dimensions would be needed for production.
Official PLAY Everyday Lotion SPF 50 packaging & directions ↗ITF court layout & net dimensions ↗LTA recommended court envelopes ↗Court geometry follows the referenced dimensions; all hospitality, installations and budgets remain proposed. Rendered scale figures are illustrative. Venue, fabrication and access reviews are still required.